{"id":711,"date":"2026-01-14T10:31:00","date_gmt":"2026-01-14T10:31:00","guid":{"rendered":"https:\/\/haacht-corporate.growls.be\/2026\/01\/14\/plan-de-reforme-strategique-horizon-2030-lance-par-co-br-ha\/"},"modified":"2026-08-20T14:49:08","modified_gmt":"2026-08-20T14:49:08","slug":"plan-de-reforme-strategique-horizon-2030-lance-par-co-br-ha","status":"publish","type":"post","link":"https:\/\/haacht-corporate.growls.be\/fr\/2026\/01\/14\/plan-de-reforme-strategique-horizon-2030-lance-par-co-br-ha\/","title":{"rendered":"Plan de r\u00e9forme strat\u00e9gique Horizon 2030 lanc\u00e9 par Co.Br.Ha."},"content":{"rendered":"<!--\n Title: Intro\n-->\n\n\n<section class=\"gc-intro gc-intro--green\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container\">\n    <h1 class=\"gc-intro__title\">\n            Nouveau CEO de Co.Br.Ha. lance une strat\u00e9gie ambitieuse et vise une REBITDA de 20 % d\u2019ici 2030 \n        <\/h1>\n<\/div>\n<\/section>\n<!--\n    Title: News Content\n    PostTypes: post\n-->\n\n<section class=\"gc-news-content\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container gc-container--has-margin gc-container--small gc-news-content__container\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"680\" src=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198.jpg\" class=\"gc-news-content__image\" alt=\"\" srcset=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198.jpg 907w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-300x225.jpg 300w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-768x576.jpg 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/>        <div class=\"gc-news-content__content\">\n            <p><strong>Boortmeerbeek, le 14 janvier 2026 &#8211; Comme annonc\u00e9 lors de sa nomination au poste de CEO en octobre 2025, Nils van Dam lance un plan de r\u00e9forme strat\u00e9gique ambitieux, \u00ab Horizon 2030 \u00bb, pour Co.Br.Ha., le groupe chapeautant la Brasserie Haacht. Les lignes de force de ce plan consistent \u00e0 r\u00e9aliser une croissance des volumes en investissant dans cinq marques internationales cl\u00e9s, par une innovation acc\u00e9l\u00e9r\u00e9e et par une nouvelle politique tarifaire pour l\u2019Horeca en Belgique. Un potentiel de 17 millions \u20ac d\u2019\u00e9conomies brutes a \u00e9t\u00e9 identifi\u00e9, dont 14 millions \u20ac sont int\u00e9gr\u00e9s dans le nouveau plan. En outre, la brasserie op\u00e8re des choix tranch\u00e9s dans sa gamme de produits et m\u00e8ne une gestion immobili\u00e8re plus active, ax\u00e9e sur une cr\u00e9ation de valeur acc\u00e9l\u00e9r\u00e9e. Le conseil d\u2019administration a approuv\u00e9 le plan \u00e0 l\u2019unanimit\u00e9 fin d\u00e9cembre. <\/strong><\/p>\n<p><a href=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/PERSBERICHT_Strategisch_plan_Horizon_2030.pdf\"><strong>Lire la suite&#8230;<\/strong><\/a><\/p>\n\n        <\/div>\n<\/div>\n<\/section>\n<!--\n    Title: News\n-->\n\n<section class=\"gc-news\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container gc-container--has-margin\">\n    <div class=\"gc-news__header\">\n            <div class=\"gc-news__content\">\n                                    <h2 class=\"gc-news__title h3\">\n                        DERNI\u00c8RES ACTUALIT\u00c9S\n                    <\/h2>\n                                                    <div class=\"gc-news__description\">\n                        <p>Vous trouverez ci-dessous les derni\u00e8res actualit\u00e9s du groupe Co.Br.Ha.<\/p>\n\n                    <\/div>\n                            <\/div>\n                            <a\n        href=\"https:\/\/haacht-corporate.growls.be\/fr\/espace-presse\/\" class=\"gc-button gc-button--border gc-news__button\">\n                    <span>Afficher tout<\/span>\n            <\/a>\n                            <\/div>\n        <ul class=\"gc-news__list\">\n                            <li class=\"gc-news__item\">\n                    <a class=\"gc-news-item\" href=\"https:\/\/haacht-corporate.growls.be\/fr\/2026\/06\/05\/notre-vision-a-long-terme-vise-a-devenir-et-a-rester-une-brasserie-financierement-saine-et-tournee-vers-lavenir\/\">\n    <figure class=\"gc-news-item__visual-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-768x576.jpg\" class=\"gc-news-item__visual\" alt=\"\" srcset=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-768x576.jpg 768w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-300x225.jpg 300w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198.jpg 907w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>Entreprise<\/span>\n                <span>&#8211;<\/span>\n                        05\/06\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            Notre vision \u00e0 long terme vise \u00e0 devenir et \u00e0 rester une brasserie financi\u00e8rement saine et tourn\u00e9e vers l\u2019avenir.\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n                            <li class=\"gc-news__item\">\n                    <a class=\"gc-news-item\" href=\"https:\/\/haacht-corporate.growls.be\/fr\/2026\/04\/21\/resultats-annuels-2025-et-t1-2026\/\">\n    <figure class=\"gc-news-item__visual-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_0066-copy-768x512.jpg\" class=\"gc-news-item__visual\" alt=\"\" srcset=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_0066-copy-768x512.jpg 768w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_0066-copy-300x200.jpg 300w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_0066-copy-1024x683.jpg 1024w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_0066-copy.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>Entreprise<\/span>\n                <span>&#8211;<\/span>\n                        21\/04\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            R\u00e9sultats annuels 2025 et T1 2026\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n                            <li class=\"gc-news__item\">\n                    <a class=\"gc-news-item\" href=\"https:\/\/haacht-corporate.growls.be\/fr\/2026\/02\/04\/co-br-ha-annonce-un-changement-de-cfo\/\">\n    <figure class=\"gc-news-item__visual-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-768x576.jpg\" class=\"gc-news-item__visual\" alt=\"\" srcset=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-768x576.jpg 768w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198-300x225.jpg 300w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/07\/100624-198.jpg 907w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>Entreprise<\/span>\n                <span>&#8211;<\/span>\n                        04\/02\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            Co.Br.Ha. annonce un changement de CFO\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n                    <\/ul>\n<\/div>\n<\/section>\n<!--\n    Title: Call To Action\n-->\n\n<section class=\"gc-call-to-action gc-call-to-action--corporate\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container gc-container--has-padding\">\n    <div class=\"gc-call-to-action__content\">\n                            <h2 class=\"gc-call-to-action__title h1\">\n                    Questions de presse\n                <\/h2>\n                                        <div class=\"gc-call-to-action__description fs-h4\">\n                    <p>Pour toute question m\u00e9diatique, demande d\u2019entretien ou acc\u00e8s \u00e0 notre dossier de presse et \u00e0 nos fichiers multim\u00e9dias en haute r\u00e9solution<br \/>\n, veuillez contacter notre \u00e9quipe de relations publiques.<\/p>\n\n                <\/div>\n                                        <div class=\"gc-call-to-action__buttons\">\n                                            <a\n        href=\"https:\/\/haacht-corporate.growls.be\/contact\/\" class=\"gc-button gc-button--secondary\">\n                    <span>CONTACTER LE SERVICE DE PRESSE<\/span>\n            <\/a>\n                                            <\/div>\n                    <\/div>\n<\/div>\n    <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/Interieur-3-Brouwershof.jpg\" class=\"gc-call-to-action__background\" alt=\"\" srcset=\"https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/Interieur-3-Brouwershof.jpg 1000w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/Interieur-3-Brouwershof-300x200.jpg 300w, https:\/\/haacht-corporate.growls.be\/wp-content\/uploads\/sites\/2\/2026\/06\/Interieur-3-Brouwershof-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Boortmeerbeek, le 5 juin 2026 &#8211; Conform\u00e9ment au communiqu\u00e9 de presse du 14 janvier 2026 concernant l\u2019annonce du plan de transformation strat\u00e9gique Horizon 2030 et la mission confi\u00e9e au CEO Nils van Dam par le conseil d\u2019administration lors de sa nomination, Co.Br.Ha., le groupe chapeautant la Brasserie Haacht, examine toutes les options strat\u00e9giques afin de redonner au groupe un avenir durablement rentable.<\/p>\n","protected":false},"author":2,"featured_media":686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise"],"acf":[],"_links":{"self":[{"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/posts\/711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/comments?post=711"}],"version-history":[{"count":1,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/posts\/711\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/posts\/711\/revisions\/712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/media\/686"}],"wp:attachment":[{"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/media?parent=711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haacht-corporate.growls.be\/fr\/wp-json\/wp\/v2\/categories?post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}